Analytics-blog

The folks at Gartner see a bright future for business intelligence.  It’s going to be embedded in everything- it appears- including social networking.

Do they see it making you a burrito?  Unfortunately no.  And that’s a shame because I really like a good burrito.  (especially for breakfast)  I also think the term “BI Burrito” has an nice ring to it.

Now back to the topic at hand.  Is Gartner alone in their burrito-less vision?

Nope.  The CTO at LogiXML also seems to buy into this vision.

And so do I.

But frankly, I still don’t see many companies using business intelligence in an efficient manner.  It’s difficult to me to contemplate all the other applications for business intelligence when the corporate market is STILL learning how to utilize BI across the enterprise.

In addition, I’m not sure what the revenue model looks like for a social media business intelligence application provider.  But, I do know that there are serious costs involved in providing any sort of analytics or business intelligence.

So yes, I’m optimistic about the future of analytics and business intelligence…but I’m not sold that the future has arrived in any meaningful way that can impact the bottom line.  And, I’m sure not interested in the “build an audience and somehow you will monetize it” approach.

Those days are at an end with all the financial issues out there.

So I guess we’ll see how long it takes before the future arrives.